ediTRACK-i’s first trip to the Airmic Conference – Brighton, 10th-12th June, 2013
So why did we choose Airmic?
ediTRACK-i took the plunge to exhibit at this year’s Airmic Conference for the very first time. The three-day event at the Brighton Centre was touted as the most important event in the calendar year for the insurance and management industry. We decided to exhibit at this particular conference as it draws in a very good mix of risk managers, insurers, brokers, service providers and captive managers.
We are pleased to say that it didn’t disappoint, and we were amongst some big name companies such as Aviva, AXA, FM Global, Lloyd’s, Marsh and Zurich to name just a few who were exhibiting.
Day one – the conference and setting up
On the first day, the conference opened with speeches from the Chairman of Airmic Nicholas Bailey & CEO John Hurrell. The keynote speech, by Justin Web of the Radio 4 Today fame, delivered a humorous insight into the American influence upon the world stage.
As the speeches came to an end and the day drew to a conclusion, there was still quite a bit of last minute activity within the exhibition hall, as companies were setting up their stands ready for the opening at 5:15pm. It is safe to say that anyone walking in at this point would have been forgiven for wondering whether some of the larger stands would all be up and running for the exhibition opening. We certainly had our doubts – but what had looked like chaos at first was instead an active demonstration that good event and risk management doesn’t just happen: it must be meticulously planned for.
Location, location, location
It was only as the bubble wrap cleared that we realised what a great spot we had chosen. We took up stand number 89. Towards the back of the hall, it was nicely placed in close proximity to a seating area where attendees and delegates could relax but still be able to see our bright green stand and our key message, “Mitigate risk with a visible supply chain”.
We were also next to the Government of Gibraltar stand with the Zurich stand opposite and the Aviva stand just across from us. However, the feeling that we were being watched may have been more to do with the Surveillance Group being an immediate neighbour than anything else.
Exhibition activity and our aims
On the first day at 17:30 the exhibition hall officially opened and we were nicely surprised at how many delegates filled the hall.
We had two separate messages that we wanted to deliver:
- Improving operational visibility of the supply chain
- Crushing claims leakage
We were pleased with the interest generated at our stand and the enquiries we had about our insurance software product ‘Milan’. Many conversations were had around how the use of ‘Milan’ along with our services could provide a positive commercial impact upon bottom line profits in an ever-growing difficult market place.
Day two started with some ‘Help for Heroes’
The second day started early with a very well supported 5km fun run for The Help for Heroes charity, despite the weather turning to a thick sea of fog. After the charity run was completed the next wave of delegates arrived for registration.
The main speech of day two was by Stephen Carver of the Cranfield Business School, in which he discussed the findings of the aptly named ‘Roads to resilience’ report. Rather than focussing on how an organisation copes in a crisis, the report addressed how to look to the best performers to try and understand how they are able to avoid major events or mitigate the impact. These particular organisations in reference were approached, and the report surmised that they had managed to avoid or mitigate these events due to the performance of their systems and their culture.
It was clear that after the speech the word resilience was being used far more widely than it had been earlier in the morning. Stephen would probably be pleased to know that his inflection lasted the entire conference.
The drinks reception and last day
The main drinks reception was held in the evening at the Brighton Grand Hotel, which was very well catered and attended. It allowed delegates a more relaxed space amidst a selection of strategically spaced scooters, which may have looked more Damien Hirst than Brighton Rock!
Delegates and exhibitors alike arrived very windswept by the Brighton breeze on the final day. Delegates had the chance to listen to the original spin-doctor, Alistair Campbell, who seemed to empty the exhibition hall entirely.
Delegates also took the last opportunity to engage in a good selection of diverse workshops from ‘Catastrophe Readiness’ to ‘Does every Cloud have a silver lining?’
We think it does, but we would do really! Cloud services and real-time data can allow any organisation to be more resilient. Insurers in particular are not only able to visibly see the performance of loss adjusters, but also act on bottlenecks or any operational issue before it impacts upon their brand reputation.
So was the event a success for ediTRACK-i?
As the event is the most respected risk management event in the UK, it was the perfect platform for ediTRACK-i to showcase our latest innovations in our risk and claims management software products. The fact that this was a celebration of fifty years of risk made it all the more appropriate that we were able to show how our web 2.0 technologies can influence the profitability of a claims operation in 2013 and beyond.
In two and half days we had the chance to discuss a wide array of issues with different segments of the industry. There seemed to be a genuine interest in our service offering and the benefits for insurers, risk managers and their customers.
It was interesting to see that the claims area within insurers now has a greater operational visibility. Also, that investment in improving claims processes can decrease average cycle times and improve customer satisfaction, along with growing bottom line profitability.
With so many industry professionals in attendance, it was great to get the company and brand name up in front of such high calibre executives. For such a large-scale event, there was still an intimate feel in the exhibition hall. It was a fantastic opportunity to get to speak with influencers within the industry, to share ideas and make new connections.
We hope to attend next year in Birmingham, and may even begin training for the 5km fun run so that we can participate next year, so watch this space.